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Can you
benefit from being listed in Google's paid listings? Only if do it
right! Otherwise, you'll pay too much and see little or no return. This
course will pay for itself over and over again. You'll learn the best
ways to keep your costs down and yet maximize your effective presence.
Topics such as keyword research secret tips, ad writing, custom landing
pages, bidding strategies, and conversion tracking will be covered in
detail.
Class Agenda
-Day 1-
Morning
Introductions & Overview
How Paid Advertising on Search Engines Works
How to Open and Start a New AdWords Account
Effective Keyword Research Tips and Tricks
Afternoon
Keyword Research Group Practice Breakout Session
Ad Copy Writing - Tips and Tricks
Your Ad Copy Practice and Review Session
Review, Q&A, and Site Reviews
-Day 2-
Morning
Review of Previous Day
How the AdWords Quality Score Affects Your Campaign
Important Google AdWords Landing Pages
Landing Page Brainstorming
Budgeting, Bidding, Ranking, and Strategy
Afternoon
AdWords Conversion and ROI Tracking
AdWords Campaign Review
Online and Downloadable Tools You Can Use
Methods For Continuous Improvement
Review, Q&A, Site Reviews, and Wrap-Up
When & Where
Lake Norman Chamber of Commerce
19900 W Catawba Ave
Cornelius,
NC 28031
Wednesday, June 25, 2008 at 9:00 AM - Thursday, June 26, 2008 at 5:00 PM (ET)
Add to my calendar
Hosted By
Hippo Internet Marketing Training
Hippo Internet Marketing is an SEM consulting and training company. We are a small talented group of search engine specialists and Internet marketing consultants. Our company was started by Corey Creed in January of 2003 in the Asheville, NC region. In 2007, we relocated to the Charlotte, NC area with a new focus on training.
Corey Creed continues as the president and lead trainer.
