Google Adwords - Minimizing Costs, Maximizing Results

Can you benefit from being listed in Google's paid listings? Only if do it right! Otherwise, you'll pay too much and see little or no return. This course will pay for itself over and over again. You'll learn the best ways to keep your costs down and yet maximize your effective presence. Topics such as keyword research secret tips, ad writing, custom landing pages, bidding strategies, and conversion tracking will be covered in detail.

Class Agenda

-Day 1-

Morning
Introductions & Overview
How Paid Advertising on Search Engines Works
How to Open and Start a New AdWords Account
Effective Keyword Research Tips and Tricks

Afternoon
Keyword Research Group Practice Breakout Session
Ad Copy Writing - Tips and Tricks
Your Ad Copy Practice and Review Session
Review, Q&A, and Site Reviews

-Day 2-

Morning
Review of Previous Day
How the AdWords Quality Score Affects Your Campaign
Important Google AdWords Landing Pages
Landing Page Brainstorming
Budgeting, Bidding, Ranking, and Strategy

Afternoon
AdWords Conversion and ROI Tracking
AdWords Campaign Review
Online and Downloadable Tools You Can Use
Methods For Continuous Improvement
Review, Q&A, Site Reviews, and Wrap-Up